There are no simple rules for dating my daughter

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The dating game is rigged, but the problem is not strategic — it’s demographic. Multiple studies show that college-educated Americans are increasingly reluctant to marry those lacking a college degree. It’s not that He’s Just Not That Into You—it’s that There Just Aren’t Enough of Him.

" data-medium-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=194" data-large-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=388" class="wp-image-4000670" src="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? w=560&quality=85&w=321" alt="" width="321" height="496" Today, mainstream dating guides tell the everything-going-for-her career woman it’s her fault she’s still single—she just needs to play hard to get or follow a few simple rules to snag Mr. This bias is having a devastating impact on the dating market for college-educated women. Lopsided gender ratios don’t just make it statistically harder for college-educated women to find a match. According to sociologists, economists and psychologists who have studied sex ratios throughout history, the culture is less likely to emphasize courtship and monogamy when women are in oversupply.

On a lark, I emailed my friend Cynthia Bowman,* a devout Mormon who grew up in Salt Lake City and returns there often, and asked her whether Mormon sex ratios are as lopsided as the ARIS study claimed.

[Editor’s note: “Cynthia Bowman” is a pseudonym, as are other names denoted with an asterisk.

“Wow,” he said, “that sounds a lot like the Shidduch Crisis.” I had never heard of it, but the Shidduch Crisis turned out to be a marriage crisis among Orthodox Jews remarkably similar to the one afflicting Mormons.

Both of these socially conservative communities are suffering from marriage crises that are testing not only their faiths but social norms as well.

At first glance, the state of Utah—60 percent Mormon and home of the LDS church—looks like the wrong place to study what I like to call the man deficit.“I don’t sleep at night anymore,” said Elefant, a shadchan—or Jewish matchmaker—affiliated with the Ohr Naava: Women’s Torah Center in the Sheepshead Bay section of Brooklyn.“My own sister is thirty-seven, educated, accomplished, attractive, and single.“You have no idea how big a problem this is,” said Tristen Ure Hunt, founder of the Mormon Matchmaker, a Salt Lake City dating agency.Hunt, a 35-year-old who only recently got married herself, told me she has three times more single women than single men in her matchmaking database.

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