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“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.
In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.
However, the millennial generation should not rely on technological advancements like social media websites to find their true match.
Apps such as Tinder and Meet Me are known as hookup apps.
One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.
This is not an indication of a security issue such as a virus or attack.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.